Xbox Launch
Art Direction
with Storybox & Streamliner
for Microsoft Xbox
2020
with Storybox & Streamliner
for Microsoft Xbox
2020
THE BRIEF
When Microsoft Xbox launched its new generation of consoles, it turned it's attention to New Zealand, the first country in the world where the devices would be sold. We were tasked to generate a show stopping content piece that would draw local crowds and be streamed around the world in the lead up to the launch.
When Microsoft Xbox launched its new generation of consoles, it turned it's attention to New Zealand, the first country in the world where the devices would be sold. We were tasked to generate a show stopping content piece that would draw local crowds and be streamed around the world in the lead up to the launch.
THE SOLOUTION
For one evening, a mysterious and otherworldly shape loomed large over the still waters of Lake Wakatipu, in picturesque Queenstown. As the sun set, the new console was revealed in an illuminating display of phosphorescent lights and projections.
'Power your dreams' serves as the product’s tag line, and our inspiration. The box was transformed into a dream portal, powering up with Xbox's trademark green glow and transporting viewers into different game worlds.
For one evening, a mysterious and otherworldly shape loomed large over the still waters of Lake Wakatipu, in picturesque Queenstown. As the sun set, the new console was revealed in an illuminating display of phosphorescent lights and projections.
'Power your dreams' serves as the product’s tag line, and our inspiration. The box was transformed into a dream portal, powering up with Xbox's trademark green glow and transporting viewers into different game worlds.
